Nielsen's North American Buy division both measures and analyses the sales and consumption of consumer goods across almost all retailers in North America. Analysts in this division unlock the power of this data in a consultative manner to deliver answers to clients' pressing business needs.
- Analyzed multiple sources of data (retail sales through Nielsen MarketTrack, consumer consumption through Nielsen Homescan, client data, and macroeconomic factors) to determine the causes and effects of actions performed in-market.
- Presented findings using story-telling, delivering insight in a clear and concise manner. Presentations were made to all levels within client organizations, from analysts to senior management.
- Collaborated with colleagues worldwide to match the global view of clients, sharing insights across borders and exchanging best practices.